Gnosjöandan Brand

Our brand manual

The Place Brand Gnosjö Spirit

All places need to evolve and grow in order to thrive—to attract residents, visitors, and new business establishments. We take great pride in the Gnosjö spirit, and through the place brand we want to jointly develop our location with a continued, living Gnosjö spirit.

The Gnosjö spirit is characterized by strong commitment and creativity from those who live and work in the municipality. We are proud of the Gnosjö spirit, but we also see a need for consistency in how the place Gnosjö is communicated.

Together We Develop the Gnosjö Spirit

The brand platform is our shared guiding star when we develop and talk about Gnosjö and the Gnosjö spirit. When many of us work towards the same guiding star, we create the conditions for future success and become clear and recognizable in the market. Feel free to apply the content in your everyday work. Together, we create a living Gnosjö spirit.

Our Position

Our guiding principle in developing the place is that we are the most enterprising location in Sweden. This is the common thread in everything we communicate. It is not a slogan, but a core message that can be expressed in many different ways. The position is about what others should think and feel when they come into contact with Gnosjö and the Gnosjö spirit.